The COVID-19 pandemic has increased the online presence of users and businesses. This has made the internet an even more difficult place to compete. Since this trend is here to stay, SEO has proven to be the most efficient and powerful mode of marketing. Thus, Modern businesses, today, spend a lion’s share of the marketing budget equivalent to 41% of the total on SEO practices.

Australian Internet Advertising is a Sydney-based agency. They provide SEO services to clients in Sydney. They have been helping businesses grow their online presence and dominate the SERP. Their experts make sure that your website observes maximum organic traffic which makes it a revenue-generating machine by incrementing the ROI.

What is SEO clean-up?

The growth of your business and your website works hand in hand. As your website grows, problems start to pile up. Sometimes, the links go bad or the website goes messy. The other times, the content becomes de-optimized and searchers do not get what they want from your page. This adversely impacts the user experience (UX) which drags your pages’ rank.

To prevent this from happening, timely SEO clean-ups are required. They ensure that the website is up-to-date and caters to the needs of users in the best possible manner.

Mistakes during SEO- 

  1. Excessive and Heavy use (abuse) of keywords

Keywords form the core components of SEO strategy, they let the search engine know what message you want to convey via the page. But lately, web developers have been going frenzy on keyword abuse. However, search engines like Google adapt to changes.

The latest algorithms of Google are smart enough to recognize the fraudulent pattern of keywords, such pages are sufficiently penalized.

  1. Lack of concern for the UX

The importance of UX can never be emphasized enough, the main focus of SEO is the accessibility of the web page to the user and the quality of user experience. If you operate a lagging website that takes more than a few seconds to load, Google will pummel your page to the lowest bowels of search results.

  1. Building irrelevant links

With the growth of your page, multiple external pages link their pages with yours. However, many times it happens that some of these links go dead. Some of them are broken or irrelevant, other links like a press release, private blogs, link farms, etc. pull the rank of your page.

How to lay a blueprint for SEO clean-up?

  1. Revamp the site structure

Users first interact with the site structure. In an ideal world, your website structure must be crisp and exhibit a limited number of the most important items. It’s of no avail to cascade the new user with frivolous information, the complexity of which might overwhelm him.

Another aspect that requires sufficient time for contemplation is the quality of content. You must ensure that your current business goals and the website content are in incoherence. This can be done by creating an overview of what your business performs and then showcasing it to the users on the website.

  1. Earmark and remove the bad links

Bad links violate Google’s guidelines. While linking is an important aspect of SEO and good links from high-ranking sites, non-fraudulent sites work like pure magic for your page, bad links act as leeches that pull you down. You must identify the bad links at the outset of your clean-up.

After identifying the bad links, you should contact the respective websites and ask them to remove the links. If that doesn’t work, you can opt to disavow the URLs of those pages or domains which attach bad links. Disavowing is considered to be a harsh step and thus, you must exhaust all alternatives before going for disavowal.

  1. Optimize images

Images from a crucial and aesthetic element of a website. They add to the beauty of the website, which is also preferable by many visitors. You must compress the images on your pages to improve the loading speed of your page. Load speed has a huge impact on the user’s interaction with the website.


Your SEO strategy must commence by asking questions like what is missing from the website, what can be improved, and what must be dumped all together. Your page must be able to attract and hold users. Ultimately, it is the quality of content and the user experience which must guide your content on the website.